A big idea was taking shape just outside Aledo, Illinois. A local investor had purchased a shuttered private golf course with a vision to transform it into something new: a campground and resort that could bring visitors, opportunity, and economic activity to the surrounding community. When Allen Henshaw and his family stepped forward to take on ownership and operations, that vision began to take shape.
For Allen, a love of the outdoors and hospitality ran generations deep. His father and grandfather had spent more than 50 years managing Big River State Forest, making this new adventure feel like a natural continuation of the family story.
Through creative marketing, brand storytelling, and communications, KLC Studio helped introduce Haven Hills Campground & Resort to the world, sharing the story of a family-owned destination that would welcome visitors from more than 300 miles away to experience not only the campground, but the community around it.
What began as a vision for an old golf course became a new chapter for a family, a business, and a place worth discovering.
Collateral included:
Branding kit
Website
Social media channels
Branded merchandise
Business cards & brochures
Continued communication services & support
