Telling the story of Mercer County was the easy part. There was so much to tell, because there was already so much there. Interesting people, beautiful places, rich traditions, and experiences worth sharing. What began as a simple belief that Mercer County deserved to be seen and celebrated grew into Visit MerCo, a community storytelling platform that used tourism as a tool for economic development.
Over time, that platform evolved into a nonprofit organization with a broader vision for community development, bringing people, businesses, and local leaders together around the possibilities of their own backyard. A strategic plan published in 2023 (yes, collaboration with KLC!) would lead the work ahead.
KLC Studio helped lead Visit MerCo from an idea to a fully functioning organization, shaping its identity, strategy, communications, and growth along the way.
At the heart of it all was a belief that would become the foundation of the organization: Mercer County didn't need to become something else to be worth experiencing. It simply needed to share what made it special. And one story at a time, Visit MerCo began changing the way people saw the community, including the people who called it home.
Collateral Included:
Comprehensive communication plans
Website
Collateral design, graphic design & printing
Community conversations & interviews
Impact reports & community publications
Travel guides
Board agendas & dashboards
Commercial coordination, communications & video capture
